Messe Berlin
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Berlin's exhibition industry began in 1822 when The Prussian Government held its first industrial exhibition
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World's 20th largest exhibition facility and Berlin's representative exhibition and convention center. Indoor exhibition area of 160,000㎡, equal in size to the NürnbergConvention Center (NCC)
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26 exhibition halls conveniently connected to enable simultaneous events
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Connected to the ICC Berlin, Europe's largest congress center, facilitating linked exhibition and conference events
- Hotels, Restaurants, and Retail Facilities Connected to Messe Berlin
⇒ No directly connected hotels and restaurants. Proximity to existing downtown helps utilize transportation and commercial facilities - Exhibition and Convention Facility Strategy
⇒ High interest in Asian market. Planning to expand exhibition and convention facilities due to increased revenue from Northeast Asia including China - Future MICE Industry Outlook ⇒ Need for mixed-use development incorporating strategies that connect with the city through entertainment and music beyond exhibitions to attract general public