IFS Cloud Cable Car (Greenwich-Royal Dock)
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1.1km cable car connecting Greenwich (O2 Arena) and Royal Dock, developed in conjunction with Thames riverside deteriorated area redevelopment in 2012. Total investment of GBP 60 million (approximately KRW 103 billion)
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Implemented through private investment (GBP 36 million) by airline Fly Emirates, gaining official sponsorship rights for 10 years
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Established as urban landmark through various promotional effects and creative ideas
- Need to introduce as landmark new transportation mode crossing Han River between north and south
- Pursue private capital attraction through naming rights
- Promote utilization through affordable fare (GBP 3.5)