(Former) National Institute of Health Site Development Project
Site Status
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Location : Around 684, Tongil-ro, Eunpyeong-gu, Seoul
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Area : 61,221.4㎡
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Development Background : Fostering an 'economic hub based on creative cultural industry' leading the northwestern region
Development Direction
Building Urban Space with Harmonious Work, Housing, and Leisure
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職Work
Digital media, content, etc.
Realizing creative industry as economic
industry centerLocation conditions enabling media and content connection/concentration
City-led creative industry support
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住Housing
Introducing 30-50% housing ratio
Securing 5-minute walking living zoneTargeting settlement of 20,000 core personnel
centered on digital media
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樂Leisure
Creating cultural spaces produced by creative industries
Extended Reality (XR), e-sports, etc
Designating 5 core areas: Extended Reality (XR), video, media, webtoons,
gaming·e-sports industries
Development Strategies
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Strategy01
- Selling private development sites under current zoning (Type 2 General Residential)
- Reducing initial investment burden for companies
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Strategy02
- Applying Seoul's balanced development preliminary negotiation system
- Floor area ratio increased 1.2 times, public contribution amount relaxed up to 1/2, minimizing company burden
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Strategy03
- Reinvesting public contribution funds from private development into facilities actually needed by creative companies
- Supporting space creation for creative industry ecosystem including large-scale XR studios in public land and
purchase of expensive universal equipment
Implementation Schedule
- Sale announcement and Contract Conclusion (City)
- (~‘First half of 2025)
- Development Plan Establishment (Developer→City)
- (~‘2028)
- Construction Commencement
- (~‘2029)
- Construction Completion
- (~‘2033)